If you’ve been paying attention, Visa shook things up in 2025 with its VAMP program—combining fraud and chargebacks into one clean (and unforgiving) metric. Now, Mastercard is effectively following suit… just in its own way.

What’s happening?

Visa’s VAMP simplified everything into a single ratio that tracks both fraud and disputes, replacing multiple legacy programs and tightening enforcement across the board.

Mastercard hasn’t launched a carbon copy—but they are tightening and evolving their existing framework (primarily the Excessive Chargeback Program) to compete in the same direction: more visibility, faster enforcement, and higher accountability.

The big shift (and why it matters)

For years, merchants could treat chargebacks as “just part of doing business.” That’s over.

  • Visa now looks at total payment health (fraud + disputes together)
  • Mastercard is doubling down on chargeback performance with escalating penalties
  • Both networks are pushing risk responsibility down to the merchant level

In other words:
 It’s no longer about just keeping chargebacks under control
 It’s about running a clean operation across the board

What this means for agents and ISOs

This is where it gets real.

  • High-risk merchants are going to be harder to place (and keep)
  • Underwriting is going to tighten
  • Processors are going to be quicker to cut loose bad accounts

And most importantly:
Your book of business is now directly tied to how well your merchants manage disputes and fraud.

The opportunity (because there is one)

Every shift like this creates winners.

The agents who lean into this—who actually educate merchants, clean up bad setups, and position better tools (alerts, fraud filters, POS workflows)—are going to win.

The ones still selling on rate alone?
They’re going to feel this fast.

Bottom line

Visa lit the fire with VAMP. Mastercard is making sure it doesn’t get left behind.

And for our industry, this is the next phase:

 Less “selling processing”
 More managing merchant risk and performance

That’s where the real value (and residuals) are going.