Blog Posts Tagged as sell credit card processing

This is the Beacon Payments blog. Learn about the credit card processing and the merchant services industry. Hear about the successes of our outside sales people whose job it is to sell merchant services and sell credit card processing programs.

4 Reasons to sell merchant services with Beacon Payments

Published 11/14/2018

Most visitors to this page have found Beacon Payments for one reason: Our reputation. We pride ourselves on being one of the highest rated and best merchant services company in the country. Don't believe us? Look it up on the internet. Look us up on the BBB. Look us up on industry review websites. Heck - look on Ripoff report and see what you find. Then look up our competitors.

What should you wear when you are in outside sales?

Published 08/10/2018

We often have new outside sales people ask us this:  What do I wear when I go out to sell merchant services?  The simple answer would be a suit – but it’s not always the right answer.

The easier answer is to tell you what NOT to wear.  Wearing any of the following is a sure way to NOT succeed when it comes to selling credit card processing:

  1.  Anything with rips or holes.  No matter how much those ripped jeans cost and no matter how fashionable they are – they are NEVER what you want to wear in any outside sales job.
  2. A t-shirt.  It could be the nicest t-shirt in the world ( even one of those super expensive ones sold by famous singers)  It is just not appropriate to be a sales person wearing a t-shirt.
  3. Flip flops.  Save em for the beach and Jimmy Buffett concerts.  ( Hawaiian shirts fall under the same category.)
  4. Pretty much anything would make your mother ask you if you are really leaving the house dressed like that.

That essentially covers the what not to wear.  So how should you dress when you are going out to sell credit card processing?  It really depends on your audience and who you are selling to.  Here are some of the RIGHT things to wear.

  1. A suit.  The obvious choice. BUT….if you are selling to a farmer or a mechanic it may be a bit too much for them.  This is a better choice to wear if you are talking to retail customers , doctors, lawyers, or any other white collar profession.
  2. Khakis and a button down or polo.  You can never go wrong with this outfit – especially if you throw a tie on as well.  You are showing that you can dress like a professional but also be just a little bit laid back as well.  This is a great outfit for every type of business you are talking to – including those mechanics, farmers, etc.
  3. A blouse and skirt or a nice dress.  Try to keep it a little bit dressier and not too summery.  You want to look like a professional and not like you just walked in off of the beach.

The most important take away for you is that you need to dress the part.  You are working in the financial services field and you need to show it.  Remember to dress for your audience  - that suit might be over the top for some of your clients  - but not all of them.  Keep it clean – use an iron – and look professional and you should be just fine!

How to sell like a consultant and stop being a salesperson.

Published 07/18/2018

We often hear the following from new sales people:  “This job is too hard.  I went in to my first 10 doors and everybody told me to get out!”  This leads us to ask them the inevitable question:  “what did you say when you walked in the door?”  9 times out of 10 the new sales person was guilty of what we like to call the show up and throw up.  Gross name I know  - but it perfectly describes their sales technique.  They walked in to the business and practically assaulted the poor business owner with every bit of information they had about our product.  It sounds a little something like this ” Hi – I’m ____ and I can save you money on your merchant services because I work for a great company and we have lower rates and yada yada yada…..”  Unless the business owner that very day was asking themselves how to find a new merchant provider then the sales rep is NEVER going to sign up a new client with this approach.  So what is the right way to do things?

CREATE A PROBLEM AND THEN OFFER A SOLUTION.  You need to remember that you are not a sales person .  You are a consultant and your job is to solve a problem that the business has.  Before you get to problem solving  though you need to introduce yourself – have a conversation with the business owner -  BUT – during this time you need to be on the lookout to see if you can figure out what their problem is.  You need to discover the problem yourself – bring it up to them – and then offer your services as a solution.  Here are some common examples:

  1. You see an old outdated terminal.  Bring this to the owners attention.  Make them understand that they NEED to accept EMV cards to be compliant with Visa and MasterCard regulations.  Explain that you can get them set up with new equipment AND save them money in the process. 
  2. You see a $10 minimum for CC transactions sign.  Ask them why they do this ? is it because they pay too much in transaction fees?
  3. You see a “No American Express” sign.  Let the owner  know that we can get them set up to accept Amex at rates similar to Visa and MasterCard.  The days of paying more for American Express are gone.
  4. The business does not have a pin pad.  Teach them the benefits of a pin pad and how much it can knock off of their monthly bill.

These are just a few examples of looking for the problem that the business owner may have.  Once you discover their problem  you really need to go after that issue and talk about it as much as possible.  You are bringing that problem to the front of their minds so you can help them fix it.  This is what a consultant does.  They fix problems.  This should be the approach that EVERY sales person takes when they hit the field.  Try it and you will see much better results than what the old show up and throw up brings…always remember – nobody likes throwing up – especially when a sales person does it.