4 Tips To Help You Find Success As An ISO Agent

Published 07/22/2019

Outside sales is a fast-paced and cutthroat industry if you aren’t out and about actively searching for new leads, chances are good that someone is already one step ahead of you. While it may take some time to develop a strategy that suits your skills best, this blog will highlight some important tips to help you attain the level of success that you are striving to achieve in the ISO Merchant Services Sale industry.

Find A Niche

When it comes to sales, it doesn’t hurt to have knowledge in a variety of fields, however, if you are looking to become a leading expert when it comes to merchant services, your best bet is digging into an industry and learning all that you can about it. 

By choosing a niche industry you can better serve your clients, grow your business through referrals, and even use prior client solutions to fortify how your services helped grow their business, reduced overhead, or even stress, any fact that might help a client understand why you are the best resource for merchant services. If you are new to the ISO agent industry, it is better to have a narrow approach than go broad and pursue multiple industries. Start small and aim bigger as time goes on!

Stay Up To Date on Industry Trends & Changes

To be effective in any sales capacity, industry knowledge is essential. This includes in-depth research regarding the ISO Merchant Services Industry and any changes to processing or rising fees, or any major updates in the industry that will affect your current & future clients.

Being a knowledgeable sales representative requires dedication to the field that you service. Staying informed in your specific industry provides the means to educate your clients on new updates in the industry. Having relevant industry knowledge increases your odds of closing a sale as you are not only looking out for the client’s best business interest but that your knowledge can provide them with valuable information to keep up with industry leaders.   

Find A Program That Works for Both You & Your Clients

When looking into ISO Agent Programs in the United States, it is important to find a system that will suit your needs and allow you to provide over the top service for your clients. This includes a variety of factors that are ultimately determined by the Merchant Service Provider that you partner with, and ultimately how you will conduct & grow your book of business.

  • Office Support
    • It is important to find a company that is willing to support you day in and day out, this includes building out proposals, rate comparison checks, and transparent pricing options
  • Customer Service
    • Look for Merchant Service providers that offer superior customer services such as providing clients free terminal exchanges, loaner terminals, and terminal reprogramming abilities
  • Honesty & Transparency
    • Ever wonder what sales without honesty and transparency is? Most likely an unethical business practice.

Honesty is key in the sales world, when it comes to one person’s word over another, regardless of the industry there is never an appropriate time to stretch the truth or over embellish results because more often than not you’ll discover a repeating trend of cancellations and complaints if the client feels like they did not get the service they were originally pitched. Honesty and Transparency should be included in every pitch made as an ISO Agent. It builds, trust, accountability, and can lead to increased sales, but most importantly, there are no surprises on the client end post-sale.

Why Sell Merchant Services?

By providing merchant services to a client you are giving your customers access to the lowest prices, without sacrificing great service. These low costs allow businesses of all sizes a chance to lower their monthly overhead, increase employee benefits, and grow their business with infinite possibilities.

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