This is the Beacon Payments blog. Learn about the credit card processing and the merchant services industry. Hear about the successes of our outside sales people whose job it is to sell merchant services and sell credit card processing programs.
Whether you are a sales rookie, veteran, or wizard there are a few prospect objections you should always be prepared to navigate. Knowing how to identify these objections, understand the motivation for the objection, and ultimately counter the objection is key to getting new business
Many of us enter the field and start prospecting by telling potential clients how we can help them with their credit card processing needs. What we forget to do is ask questions. Lots of questions. This is the key to success when it comes to selling merchant services. Follow these basic rules and you will be on track to close more deals than you ever have before!
When you sell credit card processing signing up the the client for a merchant account is only half of the job.